Although its pay-per-click social advertising platform is relatively new, Facebook is quickly gaining ground on Google as a premier platform for marketers who want to reach new customers. But unfortunately, even though lots of business owners understand that Facebook Ads are a big opportunity, they aren’t sure how to get started.
Now that we’re firmly into November and the holiday season is almost upon us, business owners and marketers are beginning to turn their attention to the future. Specifically, many are wondering whether they are properly prepared for the internet marketing trends that will dominate 2017 and beyond.
Devising a brand strategy for any kind of business can be difficult, but in the world of fashion there are additional challenges. For one thing, trends change quickly. And for another, fashion tends to be subjective, meaning that one person can love a look or product while another might not. Add in the intense competitive pressures that exist between designers and retailers, and it’s easy to see why so many in the clothing, style, and accessory business struggle to stitch together a winning formula. How can you avoid common missteps when you launch a fashion brand? Here are 4 quick and easy tips you can follow
For online retailers, providing a solid ecommerce user experience isn’t just a preference or a good idea – it’s an absolute necessity. After all, if shoppers don’t like your website, they’ll take their time and money elsewhere without ever telling you why.
When you think of social networking, the first things that come to mind are cat videos and political arguments. However, these sites are actually great places to make money. The photo sharing site Instagram in particular has phenomenal potential for turning a profit. Read on to learn how to make money with Instagram.
We’ve served some top brand clients like HBO, Google and USA Network, providing custom websites, e-commerce solutions, user experience design and much more. Not only do our clients love us, but we’ve recently received some additional third-party recognition from B2B market research firm, Clutch. Clutch, based in Washington D.C., finds and evaluates digital agencies around […]
If you’re not familiar with Snapchat, you should be. This instant messaging app has over 150 million users worldwide as of September 2016. While many of its users are teenagers, Snapchat represents a rich market for companies. Read on to learn how to use Snapchat for business.
In 2016, mobile compatibility isn’t an add-on for your online store; it’s a basic requirement. If your shoppers can’t get a great experience when using a smartphone or tablet, they are likely to take their business to one of your competitors.
We are very pleased to announce the official launch of the new Starter Black Label and Starter Active online experiences!
The Lowdown on Luxury e-Commerce Websites: Selling luxury goods and services has long been a challenge for retailers. They must identify a small segment of the market and then determine what marketing techniques will appeal to these shoppers.
Avex is hiring developers, designers, interns and freelancers! Come join a small, growing team of creatives in a fun environment.
Starting the New Year off right! Avex has been mentioned in Report Garden’s 35 Fastest Growing Digital Agencies in NYC. We are extremely pleased, humbled and honored to be listed as number 15 among so many awesome digital agencies in NYC, such as Rokkan, Digital Pulp and many others.
Start-ups are known for their innovative operating procedures and cutting edge technologies. Because of that, there’s an expectation that their websites will be as inventive and as ground-breaking as their products and services. We’ve rounded up the top ten start-up websites – feast your eyes and perhaps gain some inspiration for your own site.
Whether you’re a newbie or an old hand at digital marketing, there’s always something new you can learn. That’s why it’s important to keep up to date with what’s going on in the field. Who has time for that, though? To make life easier for you, we’ve compiled a list of the ten best digital marketing resources.
Have you been told that you absolutely must have a digital marketing agency to succeed in business nowadays? And have you been hearing that from… digital marketing agencies?
Years ago, when mobile apps were first starting to be developed, no one believed that mobile shopping would take off. According to the skeptics, the screen was too small, it was too hard to enter payment and shipping information via an app, and consumers would never adopt the behavior.
We’re looking for a new UI/UX designer to join our team in NYC. Below are the details. If you’re interested, please email firstname.lastname@example.org with your resume and portfolio link to be considered.
The year is almost over, but some clear web design trends have emerged. You might have already noticed that there are certain motifs in web design which have become more prominent. There’s a reason that certain designs have become popular this year.
Smashing Magazine has featured Avex in a new article about web design titled Beyond The Boring: The Hunt For The Web’s Lost Soul
This is probably a familiar scenario: you’re looking at Facebook or Instagram, and you notice a post from one of your friends which prominently features his latest purchase. Let’s say your friend Jack has just bought a pair of noise-cancelling wireless headphones….