eCommerce For a Generation
WordPress, Shopify, Branding UI & UX Design
ABOUT THE PROJECT
The H2O Generation’s classic retro boards and paddles are handmade from materials of the upmost quality. We wanted to capture an almost rustic, earthy, surfer feel, but still stay modern. Just like H2O’s boards, this website may look retro, but the technology behind it is not. We used HTML5 and CSS3 to get some really nice effects. As well as WordPress custom post types, Google’s API for the store locator, a blog, and profile pages for each employee. Shopify was used to develop the ecommerce portion.
We also worked on the companies branding and logo. Utilizing textures and custom typography, we created a logo which is used on all the brands products and merchandise. We helped give H2O the style they were looking for both online and in-store. We hope they love what we created as much as we love their products.
all about the brand
The H2O Generation retro products will bring you back to Southern California and the old-school surfing era. The brand is very in touch with their 1950’s and 60’s roots. And we wanted to help show that through the design.